Juli Talvensaari

• Responsibilities
• CRM product and technical work ownership across platforms including Solitics, Customer.io, Dynamic Messaging, Brevo, Typeform and SoftSwiss.
• Built and maintained HTML email components, API integrations, dynamic content, bonus-awarding functionality, landing pages, SMS tooling and reusable content snippets.
• Primary point of contact for QA and product-management with Solitics and other third parties. Co-ordinating releases, features, integrations and technical fixes.
• Set up gamification functionality including missions and widgets.
• Created documentation and training material, delivered training across multiple teams in CRM and beyond.
• Built and maintained reusable CRM resources, including a centralised snippets library, HTML widgets, journey templates, and emails with dynamic, time-based content.
• Results
• Created 28+ day automated customer journeys for new-player onboarding and inactive-player reactivation across nine brands, using segmentation and lifecycle logic.
  • Player reactivation increased >20%.
  • FTD volume increased by up to 50% on brands.
• Developed an SMS webhook builder and API tooling, including content sanitisation and troubleshooting. Until this, CRM was manually writing API calls or just avoiding using SMS.
  • Identified and resolved an issue causing content corruption in multipart SMS messages.
• Worked with email authentication and deliverability technologies including DMARC, DKIM and BIMI, as well as anti-spam and bounce-management tooling like GlockApps and SendPost.
  • 98% reduction in bounced emails.
  • 10-20% increase in passing spam filters and reaching inbox.

Key technologies: Solitics, Customer.io, Dynamic Messaging, Brevo, Typeform, SoftSwiss, Monday, GlockApps, HTML, CMS, APIs, webhooks, DMARC, DKIM, BIMI.

• Responsibilities
• Built recurring automated campaigns in Flows.world for onboarding, churn prevention and other lifecycle use cases.
• Integrated CRM workflows with back-office and communications platforms using API requests, logging, debugging and automated error reporting.
• Configured interactive on-site campaigns and pop-ups using Flows Wave.
• Built a Google Sheets/Apps Script automation system for creating, validating, activating and updating bonuses at scale.
• Created Postman request suites to execute automated CRM and bonus-management workflows.
• Developed automated QA checks to identify unexpected bonus values and inactive upcoming bonuses.
• Established and administered the CRM Jira project, including workflows, issue types, custom fields, automations, filters and boards.
• Created promotional pages using inline HTML and produced English and Finnish copy for email, SMS and web communications.
• Managed campaign segmentation, scheduling, execution and QA across multiple brands.
• Milestones
• My automated API request builder reduces time to create a bonus from 5-15min/bonus to 1-10minutes per batch of up to 10 bonuses.
• The "upcoming inactive bonus" alert system prevented several campaigns from launching without full activation every month.

Key technologies: Optimove, Pragmatic Solutions, Flows.world, Flows Wave, Postman, Google Sheets, Google Apps Script, Jira, HTML, JSON.

• Responsibilities
• Developed and maintained Google Apps Script and spreadsheet tools capable of generating and populating large volumes of campaign content automatically.
• Created Postman API suites for creating and editing snippets, triggering campaigns, testing bonuses and uploading assets.
• Managed and continuously improved a large-scale CRM Snippet Library used for multilingual campaign production.
• Developed automated proofreading and validation checks covering typos, line breaks, unsupported SMS characters, currency formatting and language detection.
• Automated banner URL validation, language assignment, currency conversion and snippet generation.
• Created automated bonus naming and game/provider availability checks to reduce errors and manual investigation.
• Designed Jira boards, filters and workflows for bonus, QA and campaign execution teams.
• Created CRM documentation, technical guides, QA checklists and training materials, often supported by walkthrough videos.
• Delivered training to colleagues and overseas teams and became a key technical knowledge resource within CRM.
• Managed and mentored team members, supporting onboarding, development and workload management.
• Results
• Built automation that saves the CRM department dozens of hours each week by replacing repetitive manual processes.
• Reduced campaign banner URL management from 150+ individual snippets to a single dynamic snippet through automation.

Key technologies: Google Apps Script, Google Sheets, Excel, Postman, Symplify, Cloudinary, Jira, Confluence, Optimove, internal back-office systems.

• Administered LAN/WLAN infrastructure and migrated networking from SonicWall to UniFi.
• Managed Azure, Exchange, SSO and SCIM provisioning.
• Implemented security-key authentication for Microsoft 365 accounts and Windows devices.
• Maintained Windows Server, DNS and Zabbix monitoring infrastructure.
• Administered Jira and implemented access-control processes.
• Supported ISO 27001 audit preparation and maintained SaaS inventory.
• Provided internal IT support and collaborated with the wider IT team.

• Managed Windows Server and Ubuntu environments, Active Directory and network infrastructure.
• Built and automated asset-management and access-control systems.
• Maintained Cloudflare, OPNsense, SonicWall and UniFi environments.
• Implemented monitoring using Zabbix and Kibana.
• Created knowledge bases and delivered internal technical training.
• Supported information-security and UKGC audit preparation.
• Managed DevOps/SysAdmin Jira workflows and liaised with external suppliers.

• Led the Malta End User Computing team and provided IT support for approximately 400 users.
• Managed Active Directory, user access, onboarding, hardware/software, procurement and office infrastructure.
• Developed PowerShell scripts and modules to automate administrative tasks.
• Delivered User Access Control training in Malta and the UK.
• Acted as a bridge between technical teams and business stakeholders.
• Managed third-party systems, IT documentation and office physical security.

• Monitored and troubleshot network infrastructure and managed technical incidents.
• Performed root-cause analysis and created monitoring alerts and dashboards.
• Supported server administration, basic SQL operations and user-account administration.
• Liaised with third parties and acted as a point of contact for non-technical teams.